FTC proposes internet version of 'Do Not Call' list - Toledo News Now, Breaking News, Weather, Sports, Toledo

FTC proposes internet version of 'Do Not Call' list

Posted: Updated:

WASHINGTON (WTOL) - The Federal Trade Commission (FTC) is proposing an internet version of the 'Do Not Call' phone registries.

In a report released Dec. 1, the commission endorses a "Do Not Track" system that can forbid companies to track an individual's internet browsing activities.

Many advertisers track browsing activities to then target ads to that individual. For example, if a person completes a search for flower delivery or visits a web page for flower delivery, then ads may show up by companies that deliver flowers.

The FTC also endorsed a specific technology to implement the "Do Not Track" system. They would like a setting added to internet browsers, such as Internet Explorer, that would allow a person to simply check a settings box saying whether they want to be tracked or not.

The report stated that companies, when left to self-regulate privacy, were not doing enough.

Related Links:

Public comments are being accepted by the FTC until Jan. 31.

Read the FTC report on internet privacy.

Read more details on the plan by the New York Times.

Copyright 2010 WTOL. All rights reserved.