Friday, May 17 2013 11:08 PM EDT2013-05-18 03:08:08 GMT
The Maumee river offers beautiful scenery, wildlife and a history of excellent fishing. Catfish, smallmouth bass and of course walleye. But could the river be on the brink of an invasion?Have you seenMore >>
The Maumee river offers beautiful scenery, wildlife and a history of excellent fishing. Catfish, smallmouth bass and of course walleye. But could the river be on the brink of an invasion?Have you seenMore >>
Friday, May 17 2013 12:56 PM EDT2013-05-17 16:56:12 GMT
There are areas in the city of Toledo where you have a better chance of getting pulled to the side of the road. And knowing those areas could help keep you and other drivers safe.More >>
There are areas in the city of Toledo where you have a better chance of getting pulled to the side of the road. And knowing those areas could help keep you and other drivers safe.More >>
Thursday, May 16 2013 12:00 AM EDT2013-05-16 04:00:44 GMT
Most of us have been pulled over. We all dread it. But there are areas in the city of Toledo where you have a better chance of getting pulled to the side of the road. And knowing those areas could helpMore >>
Most of us have been pulled over. We all dread it. But there are areas in the city of Toledo where you have a better chance of getting pulled to the side of the road. And knowing those areas could helpMore >>
Monday, May 13 2013 11:15 PM EDT2013-05-14 03:15:06 GMT
When we sell, throw out, or recycle old technology, many of us think we know how to remove all our personal information that's stored on them. It turns out we're wrong.More >>
When we sell, throw out, or recycle old technology, many of us think we know how to remove all our personal information that's stored on them. It turns out we're wrong.More >>
Thursday, May 9 2013 11:15 PM EDT2013-05-10 03:15:09 GMT
Mold, mildew and black deposits can be seen in ice machines regularly, according to the health department. More >>
Mold, mildew and black deposits can be seen in ice machines regularly, according to the health department. More >>
(Toledo News Now) - More and more stores are turning to bonuses and freebies instead of sales.
Freebies or markdowns: Which do you prefer?
While most of us love a sale, a new study finds that simply lowering prices doesn't get people to buy more, but adding a free bonus does.
Shoppers Ignoring Lower Prices
JC Penney made headlines earlier this year with its new everyday low price strategy. But shoppers, for the most part, shrugged, and sales dropped 15 percent. Why?
A new study by the Journal of Marketingclaims shoppers prefer bonuses to markdowns. For example, BOGO deals (buy one get one). The Journal did a test where a store marked down a product 35 percent for a week, then offered "50 percent more free" for a second week.
The store sold much more with the 50 percent free promotion, even though it was not the better deal. The markdown actually was a better value.
Doesn't That Stink?
From the "doesn't that stink" file, what this means to you. It means that stores have found a way to avoid huge markdowns, but still make you think you are getting one. Doesn't that stink?
So next time you see an ad promising a free iPod if you buy something, you'll know the reason. That little freebie sells more products than a big markdown. It's all basic psychology.
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