After filing for bankruptcy more than a year and a half ago, Friendly's on Boston Road officially unveiled its new look and menu on Monday.
"We're in the process of really reinventing and repositioning the entire Friendly's brand," said John Maguire, president and CEO of Friendly's Ice Cream, LLC.
If you happen to dine at one of the reinvented Friendly's, you will see this iconic New England restaurant has changed, just like the Friendly's on Boston Road in Springfield.
"We remodeled the inside and outside of these restaurants... really bringing back to what we call a timeless look. So Friendly's is as relevant as it was in the 1940s and still relevant in the 21st Century," Maguire said.
It's not just the look, but the menu has also changed, with new signature items and improvements to signature classics. This includes reintroducing hard ice cream to the Fribble®, and making burgers with fresh instead of frozen meat.
In October of 2011, Friendly's filed for bankruptcy, which lead to the chain closing 63 of its 500 restaurants from Maine to Florida.
However, new president and CEO John Maguire is confident that the chain will bounce back and become even more competitive among other popular family restaurant chains.
"We still have over 361 restaurWhants across New England, and the Northeast, and Mid-Atlantic. And over time, as we continue to grow sales and make ... the improvement in the experience for the guests, there is no doubt in my mind that we'll grow Friendly's again.
For years, George Kudla from Ludlow has been coming to Friendly's once a week to have breakfast.
He remembered what Friendly's used to be and hopes this new layout will bring in more customers.
"I hope people will start using this place, especially since it's our Friendly's located here, and this is where it started... people should support it...because they have done a great job and the service is outstanding," Kudla said.
In total, 10 Friendly's will be re-done across New England. This figure includes the Boston Road location, which was unveiled Monday.
Copyright 2013 WSHM (Meredith Corporation). All rights reserved.
Friday, May 24 2013 9:12 PM EDT2013-05-25 01:12:21 GMT
Springfield fire and police crews are on scene of a two car accident on Caldwell Street, right off of Page Boulevard. Our crews on scene say two people were taken away in an ambulance. We don't know theMore >>
Springfield fire and police crews are on the scene of a two-car accident on Caldwell Street, right off of Page Boulevard. Our crews on scene say two people were taken away in an ambulance. We don't know the extent of their injuries.More >>
Friday, May 24 2013 3:15 PM EDT2013-05-24 19:15:06 GMT
A phone scam telling people their loved ones are in danger and asking for money is becoming very prevalent in Western Massachusetts. Friday a recent victim of the scam spoke to CBS 3. "A man started sayingMore >>
A phone scam telling people their loved ones are in danger and asking for money is becoming very prevalent in Western Massachusetts. Friday a recent victim of the scam spoke to CBS 3.More >>
Friday, May 24 2013 8:00 PM EDT2013-05-25 00:00:36 GMT
Springfield police say a stabbing victim walked into Mercy Medical Center in the city around 7:30 Friday night. Police believe the stabbing happened on Carew St. and detectives are headed there to investigate. CBSMore >>
Police believe the stabbing happened on Carew Street, and detectives are headed there to investigate.More >>
Police in the southern Russian region of Dagestan say a female suicide bomber has injured at least 11 police officers and civilians.More >>
A female suicide bomber blew herself up in the southern Russian region of Dagestan on Saturday, injuring at least 18, including two children and five police officers, authorities said. The attacker was later identified as a...More >>
Monday, May 20 2013 7:26 PM EDT2013-05-20 23:26:40 GMT
Westfield police say a child has been killed in a traffic accident this afternoon near the corner of Montgomery and Crown Street. CBS 3 has a crew on the way and will bring the latest information to youMore >>
Westfield police say a 7-year-old boy has been killed in a traffic accident this afternoon near the corner of Montgomery and Crown Street.More >>