Multi-format food and fuel retailer Giant Eagle, Inc. is helping consumers better manage their fuel costs with a new and additional GetGo fuel savings program that enables customers to instantly save 3 cents per gallon on the price of fuel purchased when they scan their Giant Eagle Advantage Card® and are not redeeming fuelperks! rewards. Starting today, every purchase of fuel offers GetGo customers the choice to save 3 cents per gallon or to use their available fuelperks! discounts.
In a press release, Giant Eagle Senior Director of Corporate Communications Rob Borella said, "Our new 3 cents per gallon of fuel discount promotion provides four million Giant Eagle Advantage Card holders with an easy, and instant way to frequently save on the cost of fuel."
He added the new promotion is in addition to fuelperks!, and that no changes are occurring to the fuelperks! program that provides a 10 cents per gallon discount on fuel at GetGo for every $50 spent on qualifying grocery and other purchases at Giant Eagle.
Borella also stated that today's time-pressed consumers are seeking simpler and more frequent ways to save. In line with these consumer trends and feedback, the foodperks! discount promotion will end with rewards earned through February 13, 2013 honored on their normal expiration schedule, up to May 31, 2013. Giant Eagle supermarket customers continue to benefit from competitive low everyday prices, great weekly specials, fuelperks!, seasonal Low Price Lock campaigns, and double coupons up to $.99.
In an effort to inform in advance those customers who were receiving the highest level of savings with foodperks!, the company began to issue letters to those customers along with added value offers in appreciation of their loyalty. These letters began to arrive late last week, and will continue to be delivered to customer mailboxes through this week.
In the letters, the company shared feedback it had received that not all customers liked the structure of the foodperks! promotion, as it requires additional shopping planning. As a result, only a small percentage of customers received significant savings. Borella added, "In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months."
The intent of the letters is to provide additional context for the decision, and the company offered its apology to any customers who may have been offended or misinterpreted the language used in the notification letters.
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