Local reaction to Super Bowl Jeep ad - Toledo News Now, Breaking News, Weather, Sports, Toledo

Local reaction to Super Bowl Jeep ad

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TOLEDO, OH (Toledo News Now) -

Last year, Chrysler came out with their "It's Halftime, America" ad, narrated by Clint Eastwood. This year, it was "Whole Again," narrated by Oprah Winfrey, which aired shortly after halftime of the Super Bowl.

Each ad didn't focus as much on the product as they did their message – a message that hit home for many Americans, and made one local dealer beam with pride.

The "Whole Again" commercial opened with families at home, going about their day-to-day activities. The viewer slowly learns that the families are waiting for a loved one in the military to come home from overseas. Not until the second half of the 2-minute ad does it become clear that it is a Jeep commercial.

To Jeep dealer and owner of Grogan's Towne, Denny Amrhein, it was a powerful message.

"It was one of those ads where you just sat there and watched because you didn't know what it was about," Amrhein said. "I mean, to me it was as powerful an ad as they have had anywhere in a long, long time, and I think Chrysler's ads for the last 3-4 years in the Super Bowl have been that strong."

Another Chrysler Super Bowl ad this year was also rated among the best of the 2013 Super Bowl commercials – the Dodge Trucks ad with Paul Harvey, "God made a Farmer."

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