Ford Motor Company has selected the Cooper Zeon RS3-A tire as standard original equipment on the 2013 Ford Focus SE and Titanium models.
The Cooper Zeon RS3-A is the latest ultra high performance all-season tire in the Cooper Tire performance line up. Size 215/50R17 (W speed rated) is the fitment specified for the two Ford Focus models.
"The Cooper Zeon RS3-A is a Consumer Digest Best Buy and has gained a strong consumer following for its dynamic handling and control in all seasons," said Cooper Tire Chairman, CEO and President Roy Armes. "We appreciate Ford's confidence in our products and capabilities and are excited to see our Cooper Zeon RS3-A tires rolling on these Ford Focus models. This new relationship with Ford marks our company's entry into the U.S. passenger car OE tire market, a strategic decision aligned with our goal to drive profitable sales by diversifying product mix, expanding sales channels and leveraging technology. Cooper Tire will remain primarily focused on the replacement tire business where we've built a strong brand and enduring customer relationships. Our partnership with Ford provides another opportunity for growth and speaks to the increasing demand for our products, as well as the value proposition we deliver."
Cooper's headquarters is in Findlay. Its manufacturing, sales, distribution, technical and design facilities within its family of companies are located in 11 countries worldwide.
Burt Jordan, executive director for Global Vehicle and Powertrain Purchasing, says Ford is pleased to announce this partnership.
"We look forward to this new relationship with Cooper, a manufacturer that has been crafting tires for nearly 100 years," said Jordan.
And local Ford dealers say the deal will benefit the whole Findlay community.
"The Cooper employees have always bought Fords from us, I mean a number of them have come out here," said Roger Barton of Reineke Ford. "And we've always sold Cooper Tires through our Quick Lane facility. So marrying the two together is very nice for us, I think."
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