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SOURCE The MELT Method
The MELT Method marks another strong addition to K2's book-as-brand successes, bringing to the limelight a revolutionary new wellness expert, Sue Hitzmann.
NEW YORK, March 6, 2013 /PRNewswire/ -- Krupp Kommunications is pleased to announce The MELT Method: A Breakthrough Self-Treatment System to Eliminate Chronic Pain, Erase the Signs of Aging, and Feel Fantastic in Just 10 Minutes a Day! (HarperOne, January 22, 2013) will land at #3 on The New York Times "Best Sellers Advice, How-To and Miscellaneous" list on Sunday, March 10, 2013.
The MELT Method is the first self-treatment program that simulates the hands-on techniques that manual therapist and author Sue Hitzmann uses to eliminate chronic pain, stuck stress, and dysfunction in her private clients. On February 15, 2013, Sue captured the curiosity of Dr. Oz and his audience when she shared her secrets for getting out and staying out of pain on The Dr. Oz Show. (The episode will re-air Thursday, March 7th.) Following Hitzmann's appearance on the show, thousands visited www.meltmethod.com to start MELTing themselves by finding MELT self-care tools and workshops in their local area.
"It is exciting to see so many people taking action with newfound hope that they can feel better and improve their lives," said Hitzmann. "It is so rewarding to have the opportunity to touch more people than I could have ever dreamed of."
With easy-to-learn techniques that utilize a specially designed soft body roller and small balls that Hitzmann personally developed, this groundbreaking self-treatment technique rapidly rehydrates the connective tissue--the missing link to pain-free living. This helps the body release long-held tension and improve chronic issues such as pain, joint compression, poor posture, digestive challenges, sleep problems, stress, and anxiety in as little as 10 minutes a day.
"K2's mission is to focus on projects that help make a difference," said Heidi Krupp, founder and CEO of Krupp Kommunications. "Since chronic pain is such as widespread problem, we are proud to be working with Hitzmann, sharing The MELT Method with the rest of the world, as it is truly changing people's lives."
Since developing the program, Hitzmann has helped more than 75,000 students, clients, and customers. The MELT Method is now a nationwide phenomenon as she has over 500 trained MELT instructors teaching across the country. From the onset, K2 has worked with Hitzmann to build up to this book-as-brand success. Now, with launch of the book, everyone has the opportunity to benefit from MELTing.
"As strategic advisors, K2 has helped incubate this exciting brand from its earliest days of inception. What started out as Sue's desire to provide her clients with something they could do on their own to get out of pain and back to active living, quickly developed into techniques that anyone could do at home, which led to the creation of innovative products and tools, a growing commerce website, and has now become a New York Times bestseller," said Darren Lisiten, acting CFO of Krupp Kommunications. "It is a prime example of American entrepreneurism and business success. At a time when medical costs are rising at a rapid pace, Hitzmann is offering people a way to take back control over their health that is easy to do, requires limited time, and really works."
The MELT Method is in hardcover and as an e-book wherever books are sold. For more information, readers can visit www.meltmethod.com/book.
About Sue Hitzmann
Sue Hitzmann, MS, CST, NMT, is a nationally recognized somatic-movement educator and manual therapist. Her decades of practice, research, and study of connective tissue science and complementary therapies have culminated in the creation of The MELT Method, a revolutionary approach to pain-free living and longevity. Sue currently resides in New York City. http://www.meltmethod.com
About Krupp Kommunications, Inc.
First established in 1996, K2 Krupp Kommunications is an award-winning full service public relations and marketing agency located in the Chelsea district of New York City. With expertise in connecting brands and personalities with cultural trends and influencers, K2 has taken some of today's top talent, from start-ups to big brands, and has driven many into becoming household names. K2 works and collaborates with clients to develop highly strategic campaigns focusing on going beyond media relations to reaching a client's measurable business goals. K2's experienced group of passionate and professional team members are highly regarded by clients and national media. With its high energy, motivated team that goes above and beyond, K2 is big enough to have the resources to generate meaningful results, yet still small enough to have fun and demonstrate all the flexibility of a boutique.
For more information, please visit www.kruppkommunications.com.
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