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SOURCE FirstMerit Corporation
AKRON, Ohio, March 18, 2013 /PRNewswire/ -- FirstMerit (Nasdaq: FMER) announced today that it has launched a redesigned website (www.firstmerit.com) that not only features a fresh look and intuitive navigation but automatically formats itself to fit the screen of mobile devices of all sizes with all functionality intact.
"Our new design and easy navigation provides a fully functional website to all users, whether they access us on their home computer, tablet or smartphone," said Julie C. Tutkovics, chief marketing officer at FirstMerit. "Incorporating responsive design into our website allows us to accommodate all of our online users, no matter how they prefer to access us, without sending tablet and smartphone users to an abbreviated mobile site."
Visitors to www.firstmerit.com will also enjoy improved search functionality, a Google Maps-based branch locator and a greatly expanded customer service area.
"A company's website often is its introduction to new customers and should provide the same customer experience that existing customers expect in person or over the phone. Visitors to www.firstmerit.com now get the best possible experience no matter how they access the site," said Tutkovics. "Our mobile and online banking customers continue to increase in numbers and we are excited to provide them with the same robust experience that home and laptop computer users enjoy."
FirstMerit Corporation is a diversified financial services company headquartered in Akron, Ohio, with assets of $14.9 billion as of December 31, 2012 and 196 banking offices and 203 ATM locations in Ohio, Western Pennsylvania, and Chicago areas. FirstMerit provides a complete range of banking and other financial services to consumers and businesses through its core operations. Principal wholly-owned subsidiaries include: FirstMerit Bank, N.A., FirstMerit Mortgage Corporation, FirstMerit Title Agency, Ltd., and FirstMerit Community Development Corporation.
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