Don't Waste Your Money: The pros and cons to 'dynamic ticketing' - Toledo News Now, Breaking News, Weather, Sports, Toledo

Don't Waste Your Money: The pros and cons to 'dynamic ticketing'

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(Toledo News Now) -

Spring means baseball season. But this year, there's a change that more and more major league ballparks around the country are doing when it comes to ticket prices. Rather than raise prices, which never goes over well, teams are changing prices from day to day.

If you plan to attend a baseball game this spring or summer, be prepared to pay more - or less - than what you expected. It's all because of a new trend called "dynamic ticket pricing," and it could soon spread to other sporting events, even concerts.

Fans Confused By New Prices

If you are planning to purchase Major League Baseball tickets this year, be prepared: those prices may change daily, just like airline tickets.

"I understand the principle behind it. I think they are looking for a premium price on the teams competing for the championships," said Dave Schaffer, a baseball fan.

But Schaffer says he won't know if he likes it until he attends a game.

Latest Trend In Baseball

A total of 20 major league teams have made the switch.

Dynamic ticket pricing means the price you pay for the seat will vary all season based on:

-The opponent that day.

-The day of the week - Whether it's a weekend or weekday.

-The weather - Sunny days may cost more than days where rain is predicted.

A sophisticated computer program lets the teams adjust prices until 24 hours before game time. This means you will probably pay a real premium to see a game against the World Series champion San Francisco Giants. You'll pay a bit more to see the Atlanta Braves, as well. But you may get a real bargain on tickets to see the Milwaukee Brewers.

Baseball fan Paul Rotolo, who was shopping for baseball jerseys with his daughter, worries it could make some games too expensive.

"I can understand it. It might make it a little harder for people who want to watch a good game, maybe they are watching a team they really like," said Rotolo. 

But this is the ticket-buying experience of the future, and don't be surprised to see the same moving prices with concert tickets a few years down the road.

Bottom Line

If the game you want to see looks like it will be popular, you may want to buy your tickets sooner, rather than waiting.

You'll save by buying early, so you don't waste your money.

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