UT promotes social media conference on Twitter - Toledo News Now, Breaking News, Weather, Sports, Toledo

UT promotes social media conference on Twitter

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TOLEDO, OH (Toledo News Now) -

The University of Toledo is using paid promotion through Twitter to promote an upcoming event on campus.

A social-digital media conference will discuss the way media has been transformed over the past decade. The university is crediting social media for playing a huge role in that, which is why they took to Twitter to promote the conference.

"Twitter is a great way for us to grow our followers and engage with a larger number of people that may or may not already be following us," said Tobin Klinger. "Twitter is a very inexpensive way to reach out."

The conference will be held May 10. The Twitter promotion costs $25 a day, for a total of $750.

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