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TOLEDO, OH (Toledo News Now) -
University of Toledo is using paid promotion through Twitter to promote an
upcoming event on campus.
social-digital media conference will discuss the way media has been transformed
over the past decade. The university is crediting social media for playing a
huge role in that, which is why they took to Twitter to promote the conference.
is a great way for us to grow our followers and engage with a larger number of
people that may or may not already be following us," said Tobin Klinger. "Twitter
is a very inexpensive way to reach out."
conference will be held May 10. The Twitter promotion costs $25 a day, for a
total of $750.