Thursday, April 24 2014 3:47 PM EDT2014-04-24 19:47:30 GMT
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With less than a week to go before Toledo's primary
election, much of the campaigning is taking a negative twist in the race for
TV ads aired by Joe McNamara take aim at Mike Bell and
Anita Lopez. Also, some unique signs are appearing around town, including yard
signs attacking Mike Collins.
UT political science professor David Davis says there's
plenty of research to suggest negative ads are effective, and he's received
some of those ads at his doorstep.
"Joe McNamara has put out some extremely direct ads,"
Davis said. "I've gotten some postcards at home against Anita Lopez, and she's
done some negative campaigning herself."
Lopez is also a target of a billboard which criticizes
her spending as Lucas County Auditor. Davis says due to the nature of Toledo's
non-partisan primary, he's not surprised much of the attacks are between Lopez
and McNamara, two elected Democrats running for mayor.
"The two of them are battling for second place," he
explained. "It's extremely likely Mike Bell will get the most votes."
After the primary, Davis says voters can expect more
negative ads leading up to the November election.
"It happens in many other cities, so I'm not surprised. I
think it keeps the candidates on their toes."
The top two vote-getters in the mayoral race will move onto
the general election.