Firearms company apologizes for gun-toting 'David' ad - Toledo News Now, Breaking News, Weather, Sports, Toledo

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • Shelling of UN school kills 15 as Gaza war rages

    Shelling of UN school kills 15 as Gaza war rages

    Wednesday, July 30 2014 9:39 AM EDT2014-07-30 13:39:07 GMT
    A Palestinian health official says 13 people were killed after tank shells hit a U.N. school in Gaza where hundreds of Palestinians had taken refuge from Israeli attacks.More >>
    Israeli tank shells slammed into a crowded U.N. school sheltering Gazans displaced by fighting on Wednesday, killing 15 and wounding 90 after tearing through the walls of two classrooms, a spokesman for a U.N. aid agency...More >>
  • Catalan leader insists on holding secession vote

    Catalan leader insists on holding secession vote

    Wednesday, July 30 2014 9:38 AM EDT2014-07-30 13:38:41 GMT
    Spanish Prime Minister Mariano Rajoy and the leader of the economically powerful Catalonia region are holding a crucial face-to-face meeting Wednesday in what could be a last chance for the two men to resolve a...More >>
    The leader of Spain's economically powerful Catalonia region has told Spanish Prime Minister Mariano Rajoy he intends pushing ahead with a secession referendum in November despite the central government's refusal...More >>
  • Hospital: 33 dead after Guinea concert stampede

    Hospital: 33 dead after Guinea concert stampede

    Wednesday, July 30 2014 9:16 AM EDT2014-07-30 13:16:54 GMT
    Hospital officials say at least 33 people are dead following a stampede at a rap concert in the capital of Guinea.More >>
    Hundreds of people leaving a late-night rap concert on a beach in Guinea rushed to leave through a single exit, creating a stampede that killed at least 33 people, officials said Wednesday.More >>

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.