Procter & Gamble Co. says they are now committed to no deforestation in their palm oil supply chain.
It is an initiative they say has been in the works for a while but some say this quick announcement is a direct result of pressure from Greenpeace.
It was a sight that had everyone stopping and starring on March 4 in downtown Cincinnati.
Zip lining protestors hung banners from Procter & Gamble's iconic global headquarters bringing national attention to deforestation in Indonesia.
Now, just over a month later, P&G announces an advancement in their global sustainability goals declaring a commitment to no deforestation in its palm oil supply chain by improving practices with all its suppliers, including small local farmers, to ensure protection of forests.
Cincinnati State Marketing Professor Lesli Rice says it's a smart move.
"It is difficult to say well what really was the catalyst for this and the fact that Greenpeace went through so much, I think it says how serious they are about this matter and P&G probably wanted to respond and show this is very important to them as well," says Rice.
It is a big change that has the approval of Greenpeace, the protestors who started the conversation last month.
"Procter & Gamble needs to live up to this promise and make sure that their products and suppliers are deforest friendly from now on and that needs to happen now but it is clearly a path in the right direction," says Joao Talocchi, spokesman with Greenpeace.
Greenpeace says globally more than 400,000 people wrote P&G asking them to stop buying palm oil after the Cincinnati protest. P&G has not said whether these new processes are a direct response to that protest.
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