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Asia-Pacific B2C E-Commerce Market Report 2014

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Asia-Pacific B2C E-Commerce Market Report 2014

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Asia – Pacific region predicted to become the world's largest B2C E-Commerce market

Asia-Pacific is the fastest growing region on the global B2C E-Commerce market. Between 2013 and 2018 it is forecasted to grow by over 20% annually and surpass North America to become the number one region worldwide in terms of B2C E-Commerce sales. The large population base coupled with increasing Internet connectivity and disposable incomes set the stage for this rapid growth.

The booming Asia – Pacific market is a field of activity for both regional and global players. The three largest companies based in the region are China-based Alibaba and JD.com and Japan's Rakuten. While Alibaba and JD.com shine on the global stage through IPO offerings, Rakuten pursues customers around the globe by launching marketplaces beyond the home region. Among the global brands with the large shares in the region are Amazon, eBay and Yahoo.

China is the largest online shopping market in the Asia-Pacific region and second largest worldwide. The number of online shoppers, at over 300 million in 2013 continues to grow as Internet penetration continues. The hottest trends on the booming E-Commerce market in China are the development of mobile and social channels for online shopping, growing popularity of group-buying websites and the rise in purchases of luxury goods online.

The number two market in Asia-Pacific and number three worldwide in terms of online retail sales is Japan. Though the market is one of the most advanced, further growth of close to 10% is still expected, primarily from development of new channels, such as M-Commerce, whose share on total retail has reached double-digit figures.

South Korea is also among the B2C E-Commerce leaders. Online shoppers in this country are among the most experienced with online shopping, paying with credit cards online and having the goods delivered to the doorstep through courier services. Moreover, they are the trend-setters in mobile shopping, as the practice of shopping through messaging apps and scanning codes with smartphones at virtual stores were developed there and are spreading throughout the region and the world.

Another regional front-runner is Australia. Despite a smaller population compared to some of the huge nations in Asia-Pacific, Australia has one of the highest B2C E-Commerce sales rates, reaching a high one-digit percentage of total retail sales. Internet penetration is one of the highest in the region and over three quarters of Internet users make purchases online.

A rising star on the regional B2C E-Commerce scene is Indonesia. While the sales are still below 1% of the total retail market and two thirds of the population does not yet have Internet access, the prospects for growth are bright. The growth rate in 2013 was already one of the highest worldwide, and improving infrastructure, growing Internet and mobile penetration on the large population are expected to contribute to further sale's surge.

B2C E-Commerce is growing fast in India also, with rates of above 50% and further strong growth projected for the next five years. Mobile commerce especially has great potential for development, as over 90% of Internet users access the web through mobile connections. More foreign players may invest into the market's growth if the country's government decides to ease the FDI restriction in the B2C E-Commerce sector.

Another B2C E-Commerce hopeful is Thailand. The country already shows top rates in mobile shopping: users actively adopt shopping options integrated in popular messaging apps, and actively buy and exchange goods through social networks. Meanwhile, its neighbor from the Southeast Asia, Malaysia, boasts one of the most developed infrastructures for online shopping and strong growth perspectives.
1. Management Summary

2. Asia-Pacific (Regional)

2.1. Global Overview & Comparisons
-B2C E-Commerce Sales CAGR, by Regions, incl. Asia-Pacific, 2013 - 2018f
-Breakdown of B2C E-Commerce Sales, by Regions, incl. Asia-Pacific, in %, 2013 & 2018f
-Online Shopper Penetration, by Region, in % of Internet Users, incl. Asia-Pacific, 2013 - 2018f
-Mobile Shopper Penetration, by Online Purchases Made on Tablets and Smartphones*, in % of Smartphone and Tablet Owners, by Region, 2013
-Breakdown of B2C E-Commerce Payment Transactions, by Methods, in %, by Regions, incl. Asia-Pacific, 2012
-Top Countries and Regions by Share of Mobile Payments on Total B2C E-Commerce Payment Transactions, incl. Asia-Pacific, in %, 2012
-Breakdown of B2C E-Commerce Sales by Product Categories, by Selected Countries, incl. Countries in Asia-Pacific, in %, 2012
-Top 10 Countries by B2C E-Commerce Sales Growth, incl. Asia-Pacific Countries, in %, 2013
-Top 10 Countries by Growth of Internet Users, incl. Asia-Pacific Countries, by in % Growth in Q4 2013 Compared to Q4 2008
-Smartphone and Tablet Penetration in Selected Countries, incl. Asia-Pacific Countries, in % of Total Adult Population*, 2013
-Breakdown of Total Cross-Border B2C E-Commerce Imports of Top Six Markets Leading by Cross-Border B2C E-Commerce Imports*, incl. Asia-Pacific Countries, in %, 2013e

2.2 Regional Overview & Comparisons
-B2C E-Commerce Sales, in USD billion, 2012 - 2018f
-Breakdown of Mobile Shopping Intention, in % of Mobile Users, March 2013
-Products and Services Purchased on Mobile, in % of Mobile Shoppers, March 2013
-B2C E-Commerce Sales, by Selected Countries, in USD billion, 2013 & 2018f
-Internet User Penetration, in % of Population, by Selected Countries, 2013
-Breakdown of Mobile Phone Ownership, by Smartphone and Non-Smartphone, by Selected Countries, in %, 2013
-Mobile Shopper Penetration, in % of Respondents, by Selected Countries, December 2013
-Share of Cross-Border B2C E-Commerce on Total B2C E-Commerce in Selected Countries, in %, 2013e

2.3 Regional Players
-Top 10 B2C E-Commerce Companies, by in % Market Share, 2012 & 2013

3. East Asia

3.1 China (Top Country)

3.1.1. Overview
-B2C E-Commerce Overview and International Comparisons, 2014

3.1.2. Trends
-B2C E-Commerce Regulatory Trends, 2014
-Social Media and Messaging Apps in B2C E-Commerce, and Top 10 App Types of Social Sharing, incl. E-Commerce, in % of Apps, 2013
-Prospects of Multi-Channel Retailers in B2C E-Commerce and Breakdown of Current and Future Consumer Spending with Multi-Channel Retailers, in %, August 2013
-Group-Buying over the Internet and Number of Group Buying Users, in millions and in % Penetration on Internet Users, 2010 – 2013
-Luxury B2C E-Commerce and Reasons to Purchase Luxury Goods Online, in % of Luxury Online Shoppers, February 2014
-M-Commerce Overview and Trends, 2014
-Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 & 2013
-Number of Mobile Internet Users, in millions and in % of Total Internet Users, 2009 - 2013

3.1.3. Sales & Shares
-M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, Q1 2012 - Q3 2013
-M-Commerce Sales, in CNY billion, 2012, 2013 & 2017f
-Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2011-2017f
-Breakdown of the M-Commerce Sales, by Players, in %, 2013
-Cross-Border B2C E-Commerce, 2014
-Breakdown of Total E-Commerce Cross-Border Sales, Incl. Imports and Exports, by B2B and B2C, in % and CNY billion, 2012
-Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, in % of Online Shoppers, 2013
-B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2010 - 2013
-B2C E-Commerce Sales Forecast, in USD billion, and in % Year-on-Year Change, 2014f - 2017f
-B2C E-Commerce Sales Forecast, in USD billion, by Comparative Estimates, Ranked by in % CAGR, 2014f - 2017f
-Share of E-Commerce on Total Retail Sales, in %, 2010-2017f
-B2C E-Commerce and Total Retail, incl. Year-on-Year Growth of Monthly Retail Sales of Consumer Products, in %, March 2013 - March 2014
-C2C and B2C E-Commerce, and Breakdown of B2C E-Commerce Gross Merchandise Value, by B2B and B2C, in %, 2010 – 2017

3.1.4. Users &Shoppers
-Overview of Online Shoppers and Online Shopping Trends, 2014
-Number of Internet Users, in Millions, and in % Penetration on Population, 2009 – 2013
-Breakdown of Internet Users, by Gender, Age and Monthly Personal Income, 2012 & 2013
-Number of Online Shoppers, in Millions, and in % Penetration on Internet Users, 2010 – 2013
-Online Shoppers Number Forecast, in Millions, and in % Penetration on Internet Users, 2014f - 2017f
-Breakdown of Major Factors in Purchasing Decision*, in % of Online Shoppers, by Generation, 2013
-Breakdown of Entry Points in B2C E-Commerce, in % of Online Shoppers, by Share of Total and by Activities, 2012
-Median Annual Per Capita Disposable Income of Households, by Rural Households and Urban Households, in CNY thousands and in % Annual Growth, 2009 – 2013

3.1.5. Products
-B2C E-Commerce Products Overview and Trends, 2014
-Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2012
-Quarterly B2C E-Commerce Sales of Consumer Electronics and Clothing, in CNY billion, in % Year-on-Year Growth, and in % Share on Total B2C E-Commerce Sales, Q1 2012 - Q3 2013
-Products Categories Purchased Online, in % of Consumers, by Male and Female, March 2013
Breakdown of Preferred Purchasing Channels, incl. Online, by Product Categories, in % of Online Shoppers, October 2013

3.1.6. Payment & Delivery
-Online and Mobile Payment Trends and News about Players, H1 2014
-Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012 & December 2013
-Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012 & December 2013
-Breakdown of Third-Party Online Payment Market, by Players, in %, 2013
-Breakdown of Third-Party Mobile Payment Market, by Providers, in %, 2013
-B2C E-Commerce Delivery Overview and Trends, 2014
-Concerns about Online Shopping, incl. Delivery, in % of Consumers, February 2014
-Most Important Factors in B2C E-Commerce Delivery, in % of Online Shoppers, September 2013
-Delivery Methods Offered By Top 3 B2C E-Commerce Websites*, April 2014

3.1.7. Players
-Overview of Initial Public Offerings in E-Commerce, 2012-2014
-Overview of Selected Mergers & Acquisitions in B2C E-Commerce, 2012 - Q1 2014
-Overview of Local B2C E-Commerce Players, 2014
-Overview of Foreign B2C E-Commerce Players, 2014
-Breakdown of B2C E-Commerce Sales, by Players, in %, 2013
-Breakdown of B2C E-Commerce Direct-to-Consumer Sales, by Players, in %, 2013
-Breakdown of B2C E-Commerce Sales, by Websites, in %, Q1 2014
-Most Visited E-Commerce Websites, by Number of Unique Visitors, in millions, and Time Spent per Visitor, in Minutes, March 2013
-Profile of Tmall
-Profile of JD.com
-Profile of Tencent

3.2 Japan (Top Country)

3.2.1. Overview
-B2C E-Commerce Overview and International Comparisons, 2014

3.2.2. Trends
-Mobile Device Ownership, by Smartphone, Tablet, and Mobile Phones, in % of Internet Users, 2010 – 2012
-Breakdown of Experience with Mobile Shopping, in % of Mobile Phone Users, November 2013
-Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2010 – 2012
-Cross-Border B2C E-Commerce Overview, 2014
-Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, Compared to China and the USA, 2012
-Total B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2011, 2012 & 2020f, and B2C E-Commerce Imports from China and the USA to Japan, by Country, in JPY billion, 2012 & 2020f
-Total B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2012 & 2020f, and B2C E-Commerce Exports from Japan to China and the USA, by Country, in JPY billion, 2012 & 2020f

3.2.3. Sales & Shares
-B2C E-Commerce Sales, in JPY billion, 2008 - 2012
-B2C E-Commerce Sales Forecast, by Comparative Estimates, in USD billion, Ranked by CAGR, 2013 - 2018f
-Share of B2C E-Commerce on Total Retail Sales, in %, 2008 - 2012

3.2.4. Users &Shoppers
-Internet Penetration, in % of Individuals, 2009 - 2013
-Devices Used to Access Internet, in % of Internet Users, End of 2011 & 2012
-Share of Online Shoppers on Individuals, in %, Q1 2013
-Average Largest Online Purchase Value, by Online Purchases Made at Home and Outside of Home, by Device, in JPY, Q1 2013
-Most Important Criteria for Selecting Online Shop, incl. Delivery, in % of Online Shoppers, 2012

3.2.5. Products
-Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2012
-Retail Product Categories with Highest Internet Audience Reach, in %, May 2013

3.2.6. Payment & Delivery
-Online and Mobile Payment Trends and News about Players, H1 2014
-Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, End of 2011 & 2012
-B2C E-Commerce Delivery Overview and Trends, 2014
-Breakdown of B2C E-Commerce Delivery Time, in % of Online Shoppers, February 2013
-Most Important Delivery Options, in % of Online Shoppers, February 2013
-Delivery Methods Offered By Top 3 E-Commerce Websites, April 2014

3.2.7 Players
-Overview of B2C E-Commerce Players, 2014
-Top 5 E-Commerce Websites, by Average Monthly Unique Visitors from PC, in millions, 2013
-Top 10 Retail Websites, by Monthly Unique Visitors from PC, May 2013

3.3 South Korea (Top Country)

3.3.1. Overview
-Overview of B2C E-Commerce and Comparisons, 2014

3.3.2. Trends
-M-Commerce Overview and Trends, 2014
-M-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, 2012 - 2014f
-M-Commerce Sales, in KRW trillion, Q1 2013 & Q1 2014
-Share of M-Commerce on Total Online Shopping, in %, Q1 2013 & Q1 2014
-Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2013
-Number of Mobile Shoppers, by Platform Type, in millions, H1 2012, H2 2012, H1 2013
-Cross-Border B2C E-Commerce Overview, 2014
-B2C E-Commerce Import Statistics, Incl. Number of Transactions, in million, Value of Transactions, in KRW billion and Average Transaction Value in KRW, 2012 & 2013
-Breakdown of Cross-Border B2C E-Commerce Purchases, by Country of Origin, in %, 2013
-Breakdown of Cross-Border B2C E-Commerce Purchases, by Country of Origin, in %, April 2014

3.3.3. Sales & Shares
-B2C E-Commerce Sales, in KRW trillion and in % Year-on-Year Change, 2009 - 2013
-B2C E-Commerce Sales, in KRW trillion and in % Year-on-Year Change, 2009 - 2013
-B2C E-Commerce Sales Forecast, by Comparative Estimates, in USD billion, Ranked by CAGR, 2013 - 2018f
-Share of Online Shopping on Total Retail Sales, in %, 2013 & 2014f
-Share of B2C E-Commerce on Total Retail Sales, in %, 2013 & 2014f
-Year-on-Year Growth of Online Shopping, Compared to Other Retail Shopping Channels, in %, 2014f

3.3.4. Users &Shoppers
-Number of Internet Users, in millions and in % of Total Population, 2009 - 2013
-Breakdown of Internet Users, by Gender and Age Group, in millions and in %, and in % Penetration of Internet Users on Individuals in the Relevant Group, 2013
-Breakdown of Time of the Last Online Purchase, in % of Internet Users, 2013
-Online Shopper Penetration on Internet Users, by Gender and Age Group, in %, 2013
-Breakdown of Average Monthly Online Shopping Spending, in % of Online Shoppers, 2013
-Devices Used for Online Shopping, in % of Online Shoppers, by Gender, Age Group and Total 2013

3.3.5. Products
-Breakdown of E-Commerce Sales by Product Categories, in KRW trillion and in %, 2012 & 2013
-Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2012
-Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013

3.3.6. Payment & Delivery
-Online and Mobile Payment Trends and News about Players, H1 2014
-Breakdown of E-Commerce Sales by Payment Method, in %, 2012 & 2013
-B2C E-Commerce Delivery Overview and Trends, 2014
-Breakdown of B2C E-Commerce Transactions by Delivery Method, in %, 2012 & 2013
-Delivery Methods Offered By Top 3 E-Commerce Websites, April 2014

3.3.7. Players
-Overview of B2C E-Commerce Players, 2014
-Leading E-Commerce Websites, by Website Rank, August 2014
-E-Commerce Websites Most Purchased from via Mobile, in % of Smartphone Owners, by Male and Female, April 2013
(Table of Contents (cont.)) 3.4. Hong Kong

3.4.1. Overview
-B2C E-Commerce Overview and Comparisons, 2014

3.4.2. Trends
-Mobile Shopper Penetration, in % of Respondents, Q4 2013
-Top Contents Viewed on Tablet, in % of Tablet Users, March 2014
-Share of Cross-Border Online Shoppers Buying from Hong Kong, by Selected Countries, in %, and Rank of Hong Kong among the Destinations Most Purchased from, 2013e

3.4.3. Sales & Shares
-E-Commerce Sales, in HKD billion, 2012 - 2015f
-Share of E-Commerce on Total Retail Sales, in %, 2012

3.4.4. Users &Shoppers
-Internet Penetration, in % of Individuals, 2009 - 2013
-Number of Internet Users, in millions, 2012 & 2013
-Number of Online Shoppers, in thousands, and in % Penetration on Total Population, 2008, 2009 & 2012
-Number of Online Shoppers and Penetration, by Age Group, Gender and Total, in thousands and in %, 2012
-Breakdown of the Amount Spent on Online Shopping per 6 Months, in % of Online Shoppers, 2012

3.4.5. Products
-Product Categories Most Purchased Online, by Number of Online Shoppers Purchasing from the Category, in thousands and in % of Total Online Shoppers, 2012
-Retail Product Categories with Highest Internet Audience Reach, in %, March 2013

3.5.6. Payment & Delivery
-Top Contents Viewed on Smartphone, in % of Smartphone Users, incl. Shipping, March 2014

3.4.7 Players
Top 10 Retail Websites, by Monthly Unique Visitors, March 2013

3.5. Taiwan

3.5.1. Overview
-B2C E-Commerce Overview and Comparisons, 2014

3.5.2. Trends
-Smartphone Penetration, in % of Internet Users, 2013
-Average Mobile Shopping Spending Per Shopper, in TWD, 2012 & 2013
-Product Categories Most Purchased in M-Commerce, in % of Mobile Shoppers, 2013

3.5.3. Sales & Shares
-E-Commerce Sales, in TWD billion, 2012, 2013 & 2015f
-B2C E-Commerce Sales, in USD billion, 2011 & 2015f

3.5.4. Users &Shoppers
-Internet Penetration, in % of Individuals, 2009 – 2013
-Online Shopper Penetration, by Age Group and Total, in % of Internet Users, 2013
-Online Shopper Penetration, by Gender and Total, in % of Internet Users, 2013
-Average Online Shopping Spending per Year, by Total and Gender, in TWD thousand, 2013
-Average Online Shopping Spending Per Shopper, in TWD thousand, 2012 & 2013

3.5.5. Products
-Retail Product Categories with Highest Internet Audience Reach, in %, March 2013
-Online Shopping Penetration in FMCG Product Category, by Segment, in % of Households, 2013

3.5.6 Players
-Overview of B2C E-Commerce Players, 2014
-Top 10 Retail Websites, by Monthly Unique Visitors, March 2013
-Top 5 Online Shopping Website, by in % of Online Shoppers Reach, 2013

4. South Asia

4.1 India (Top Country)

4.2.1. Overview and International Comparisons
-B2C E-Commerce Overview and Comparisons, 2014

4.2.2. Trends
-M-Commerce Trends, 2014
-Breakdown of Total Internet Subscribers, by Type, incl. Mobile, in % and in Millions, December 2013
-Number of Mobile Internet Subscribers, in millions, 2013 & 2016f
-Share of M-Commerce on B2C E-Commerce Sales, by B2C E-Commerce Players, 2013e
-Most Purchased M-Commerce Product Categories, in % of Mobile Shoppers, 2013
-B2C E-Commerce Regulatory Trends, 2014

4.2.3. Sales & Shares
-B2C E-Commerce Sales, in INR billion, 2009 – 2013e
-B2C E-Commerce Sales Forecasts, in USD million, by Comparative Estimates, 2013 - 2018f
-B2C E-Commerce Sales Forecasts, in USD million, by Comparative Estimates, 2013 - 2016f
-Share of B2C E-Commerce on Total Retail, in %, 2013
-Share of B2C E-Commerce on Total Retail Sales, in %, by Selected Product Categories, 2013

4.2.4. Users & Shoppers
-Internet Penetration, in % of Individuals, 2009 – 2013
-Number of Internet Users, in millions, 2013 & 2016f
-Number of Online Shoppers, in millions, 2013 & 2016f
-Number of Online Shoppers, in millions, and in % Year-on-Year Growth, 2012 - 2018f
-Breakdown of Regular Online Shoppers, by Age Group, in %, 2013
-Breakdown of Regular Online Shoppers, by Gender, in %, 2013
-Reasons for Not Buying Online, in % of Internet Users who Do Not Buy Online, 2013

4.2.5. Products
-Product and Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013

4.2.6. Payment & Delivery
-Breakdown of B2C E-Commerce Payments, by Method, in %, 2013 & 2016f
-Share of Online Payment on Total Credit Card Spending, in %, 2013
-Online Payment Value, in INR billion 2013 & 2014f
-Value of Online Payment Transactions, by Segment, in INR billion, 2013
-Breakdown of Online Payment Transactions, by Method, in %, 2013
-B2C E-Commerce Delivery Overview and Trends, 2014

4.2.7. Players
-Overview of E-Commerce Players, 2014
-Top Websites in the Retail Category, by Unique Visitors, in millions, incl. Year-on-Year Growth and Minutes per Visitors, June 2013
-Overview of Leading Online Shopping Websites, by Website Rank, July 2014
(Table of Contents (cont.)) 5. South East Asia

5.1. South East Asia (Sub-Regional)

5.1.1. Sub-Regional Comparisons
-Internet User Penetration, in % of Population, by Countries, 2013
-Average Time Spent Online, in Hours, by Countries, March 2013
-Retail Category Reach, in % of Internet Users, and Average Time per Visitor on Retail Category, in Hours, by Countries and Worldwide Average, March 2013
-Breakdown of Readiness to Shop Online Using Smartphone or Tablet with Payment Card Details Stored Safely on the Device, in %, by Selected Countries, September 2013
-Share of B2C E-Commerce on Total Retail Sales of Goods, in %, by Countries, 2011 & 2016f

5.1.2. Sub- Regional Players
-Top 5 E-Commerce Companies, Ranked by Revenue, 2013

5.2. Indonesia

5.2.1. Overview
-B2C E-Commerce Overview and Comparisons, 2014

5.2.2 Trends
-B2C E-Commerce Regulatory Trends, 2014
-M-Commerce Trends, 2014
-Social Media Trend in E-Commerce, 2014 and Factors that Would Encourage to Shop More Online, in % of Online Shoppers, March 2014

5.2.3. Sales & Shares
-B2C E-Commerce Sales of Goods and Services, and Forecast, in USD billion, and in % Year-on-Year Change, 2012 - 2016f
-B2C E-Commerce Sales of Goods and Forecast, in USD billion, and in % Year-on-Year Change, 2012 - 2016f
-B2C E-Commerce Sales and Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR in %, 2012 - 2016f
-Share of B2C E-Commerce in Total Retail Sales, in %, 2012-2016f

5.2.4. Users & Shoppers
-Overview of Online Shoppers and Online Shopping Trends, 2014
-Number of Internet Users, in Millions, and in % Penetration in Population, 2009 - 2013
-Internet Users Number Forecast, in Millions, and in % Penetration on Population, 2014f – 2016f
-Breakdown of Internet Users, by Age Group, in %, March 2013
-Breakdown of Internet Users, by Gender, in %, March 2013
-Types of Internet Access, in % of Internet Users, 2011 & 2012
-Mobile Phone Penetration, in % of Total Population, March 2009 - March 2013, and Smartphone Penetration, March 2009 - March 2013
-Number of Online Shoppers, in millions and in % Share of Internet Users, 2012 & 2013
-Online Shoppers Number Forecast, in millions and in % Share of Internet Users, 2014f – 2016f
-Online Shoppers Number, in millions, by Comparative Estimates, Ranked by Year-on-Year Change, in %, 2012 & 2013
Online Shoppers Number Forecast, in millions, by Comparative Estimates, 2014f – 2016f
-Breakdown of Online Shoppers, by Age Group, in %, 2013
-Breakdown of Online Shoppers by Groups, incl. Share on Total Online Shoppers, Average Spending/Frequency and Minimum Number of Categories Purchased, 2013
-Factors Influencing the Purchasing Decision, in % of Online Shoppers, 2013
-Breakdown of Most Used Online Shopping Methods, in % of Online Shoppers, March 2014
-Breakdown of Major Online Shopping Channels, in % of Online Shoppers, 2013
-Used Online Shopping Channels, in % of Online Shoppers, by Male and Female, 2012

5.2.5. Products
-Products Purchased in B2C E-Commerce, in % of Online Shoppers, 2013
-Products Purchased in B2C E-Commerce, in % of Online Shoppers, by Male and Female, 2012

5.2.6. Payment & Delivery
-Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2013
-Breakdown of Used Online Payment Methods, in % of Online Payment Users, 2013
-B2C E-Commerce Delivery Overview and Trends, 2014
-Share of Online Shoppers who Received Free Delivery, in %, July 2013
-Share of Internet Users Having Concerns about Untimely B2C E-Commerce Delivery, in %, July 2013

5.2.7. Players
-Overview of E-Commerce Players, 2014
-Most Popular E-Commerce Websites, in % of Online Shoppers, March 2014
-Most Visited Websites in Retail Category, by Unique Visitors, in Millions, March 2013
-Overview of Top 3 Online Shopping Forums and C2C Classifieds Websites by Rank, June 2014
-Overview of Top 3 Local C2C E-Commerce Websites by Rank, June 2014
-Overview of Top 3 Local B2C E-Commerce Websites by Rank, June 2014
-Overview of Top 3 Foreign E-Commerce Websites by Rank, June 2014

5.3 Malaysia

5.3.1. Overview and International Comparisons
-B2C E-Commerce Overview and Comparisons, 2014

5.3.2. Trends
-M-Commerce Trends, 2014
-Smartphone Penetration among Mobile Phone Owners, in %, 2012, and Breakdown of Smartphone Owners, by Gender, in %, 2012
-Mobile Shopper Penetration among Smartphone Owners, in %, May 2013
-Smartphone and Tablet Penetration, in % of Internet Users, 2012 & 2013
-E-Commerce Regulatory Trends, 2013
-Share of Cross-Border B2C E-Commerce on Total B2C E-Commerce, in %, 2013e
-Top 3 Countries and Regions for Cross-Border B2C E-Commerce, by Import and Export, 2013

5.3.3. Sales & Shares
-E-Commerce Sales, in MYR billion, 2011 & 2014f
-B2C E-Commerce Sales of Goods, in MYR billion, 2011 & 2016f
-Share of B2C E-Commerce on Total Retail Sales of Goods, in %, 2011 & 2016f

5.3.4. Users & Shoppers
-Online Shopper Overview and Trends, 2014
-Number of Households with Internet Access, in millions, and in % of Total Households, 2008 - 2012
-Number of Internet Users, in millions, 2012 & 2015f
-Breakdown of Internet Users, by Age Group, in %, March 2013
-Breakdown of Internet Users, by Gender, in %, March 2013
-Breakdown of Internet Users, by Monthly Income, in %, December 2013
-Online Shopper Penetration, by Comparative Estimates, in %, 2013, August 2013, March 2014 and May 2013
-Perceived Advantages of Online Shopping, in % of Mobile Phone Users, May 2013
-Perceived Disadvantages of Online Shopping, in % of Mobile Phone Users, May 2013

5.3.5. Products
-Product Categories Purchased Online, in % of Online Shoppers, 2012

5.3.6. Payment & Delivery
-Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, May 2013
-Most Used Online Payment Methods, in % of Online Shoppers, 2013
-Share of Internet Fraud on Total Value of Credit Card Fraud, in % and in MYR million, 2013
-Online Means of Payment Owned, incl. Credit Cards, International Debit Cards and Network-Based E-Money Cards, in millions, 2010 - 2013 & March 2014
-Number of Online and Mobile Banking Subscribers, in millions and in % of Penetration on Population and on Mobile Subscribers, 2010 - 2013 & March 2014
-Maximum Expected Delivery Time, in Days, in % of Online Shoppers, 2013

5.3.7. Players
-Overview of E-Commerce Players, 2014
-Most Visited Websites in Retail Category, by Unique Visitors, in Millions, March 2013
-Most Popular Local Websites to Purchase From, in % of Online Shoppers, 2013
-Most Popular Foreign Websites to Purchase From, in % of Online Shoppers, 2013
-Overview of Leading B2C E-Commerce Websites, by Website Rank, June 2014
-Overview of Leading Foreign E-Commerce Websites, by Website Rank, June 2014
-Overview of Leading Online Classifieds and Marketplace Websites, by Website Rank, June 2014
(Table of Contents (cont.)) 5.4 Singapore

5.4.1. Overview and International Comparisons
-B2C E-Commerce Overview and Comparisons, 2014

5.4.2. Trends
-M-Commerce Trends, 2014
-Share of Cross-Border B2C E-Commerce on Total B2C E-Commerce, in %, 2013e
-Top 5 Countries and Regions for Cross-Border B2C E-Commerce, by Import and Export, 2013

5.4.3. Sales & Shares
-B2C E-Commerce Sales, 2012 & 2015f
-Share of B2C E-Commerce on Total Retail Sales of Goods, in %, 2011 & 2016f

5.4.4. Users & Shoppers
-Internet Penetration, in % of Individuals, 2009 – 2013
-Online Shopper Penetration, in % of Internet Users, 2008 - 2012
-Online Shopper Penetration among Internet Users, by Age Group, in%, 2012
-Breakdown of Spending on Online Shopping, by Amount, in % of Online Shoppers, 2010 – 2012
-Devices Used for Online Shopping, in % of Online Shoppers, August 2013
-Major Reasons to Shop Online, in % of Online Shoppers, August 2013

5.4.5. Products
-Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, August 2013
-Average Online Spending on Selected Product Categories, in USD, 3 Months to May 2014

5.4.6. Payment & Delivery
-Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Age Group and Total, 2012
-Share of Online Shoppers who Received Free Delivery, in %, July 2013

5.4.7 Players
-E-Commerce Players Overview, 2014
-Most Visited Websites in Retail Category, by Unique Visitors, in Thousands, March 2013
-Overview of Top 10 E-Commerce Websites by Rank, July 2014

5.5 Thailand

5.5.1. Overview
-B2C E-Commerce Overview and Comparisons, 2014

5.5.2. Trends
-M-Commerce Trends, 2014
-The Share of Mobile on Total Online Traffic, in %, July 2012 & July 2013
-Social Media in E-Commerce Trends and Major Activities Carried Out in Social Media, in % of Social Media Users, May 2013

5.5.3. Sales & Shares
-B2C E-Commerce Sales, in THB billion, and in % Year-on-Year Change, 2009 - 2012
-B2C E-Commerce Sales and Forecast, in USD billion, and in % Year-on-Year Change, 2009 - 2015f
-B2C E-Commerce Sales and Forecasts, in BHT billion, by Comparative Estimates, Ranked by CAGR in %, 2012 - 2015f
-Share of B2C E-Commerce on Total Retail Sales of Goods, in %, 2011 & 2016f

5.5.4 Users & Shoppers
-Online Shopper Overview and Trends, 2014
-Number of Internet Users, in millions and in % Penetration on Total Population, 2009 - 2013
-Mobile Phone, Internet and Computer Penetration, in % of Total Population, by Region, 2012
-Devices Used to Access Internet, in % of Internet Users, 2012 & 2013
-Breakdown of Internet Users, by Age Group, in %, March 2013
-Breakdown of Internet Users, by Gender, in %, March 2013
-Breakdown of Internet Users, by Monthly Household Income, in %, May 2013
-Online Activities, in % of Internet Users, May 2013
-Online Shopper Penetration, by Gender, Age and Region, in % of Internet Users, May 2013
-Online Shopper Penetration by Monthly Household Income Group, in % of Internet Users, May 2013
-Reasons for Not Shopping Online, in % of Internet Users, 2013

5.5.5. Products
-Product Categories Purchased Online via Social Media, in % of Online Shoppers Buying via Social Media, May 2013

5.5.6. Payment
-Value and Volume of Online Payment, in BHT billion and in millions, by Bank, Non-Bank and Total, 2010 - 2013
-Value and Volume of Mobile Payment, in BHT billion and in millions, by Bank, Non-Bank and Total, 2010 - 2013
-Number of Credit Cards, in millions and in % Growth, 2009 - 2013
-The Share of E-Commerce on Total Credit Card Payment Transactions, in %, 2011 & 2012

5.5.7 Players
-Overview of E-Commerce Players, 2014
-Most Visited Websites in Retail Category, by Unique Visitors, in Millions, March 2013
-Breakdown of E-Commerce Businesses, by Segment, in %, May 2013
-Used Channels of Communication with Customers, in % of E-Commerce Companies, May 2013
-Overview of Leading E-Commerce Marketplaces, by Website Rank, June 2014
-Overview of Leading Direct-to-Consumer B2C E-Commerce Companies, by Website Rank, June 2014

5.6 The Phillippines

5.6.1. Overview
-B2C E-Commerce Overview and Comparisons, 2014

5.6.2. Trends
-Social Media in E-Commerce Trends, 2014
-M-Commerce Trends, 2014

5.6.3 Sales & Shares
-B2C E-Commerce Sales of Goods, in PHP billion, 2012, 2013 & 2018f
-B2C E-Commerce Sales, by Travel and Products, in PHP billion and in % of Total, 2013
-Share of B2C E-Commerce on Total Retail Sales, in %, 2013

5.6.4 Users & Shoppers
-Internet Penetration, in % of Individuals, 2009 – 2013
-Number of Internet Users, in millions, 2013 & 2014f
-Breakdown of Internet Users, by Age Group, in %, 2013
-Online Shopper Penetration on Mobile Phone Users, in%, May 2013
-Perceived Advantages of Online Shopping, in % of Mobile Phone Users, May 2013
-Perceived Disadvantages of Online Shopping, in % of Mobile Phone Users, May 2013

5.6.5. Products

5.6.6. Payment & Delivery

5.6.7 Players

5.7 Vietnam

5.7.1. Overview

5.7.2. Trends

5.7.3. Sales & Shares

5.7.4. Users & Shoppers

5.7.5. Products

5.7.6. Payment Methods

5.7.7. Players

6.1 Australia (Top Country)

6.1.1. Overview

6.1.2. Trends

6.1.3. Sales & Shares

6.1.4. Users &Shoppers

6.1.5. Products

6.1.6. Payment & Delivery

6.1.7. Players

6.2 New Zealand

6.2.1. Overview

6.2.2. Trends

6.2.3. Sales & Shares

6.2.4. Users & Shoppers

6.2.5. Products

6.2.6. Payment & Delivery

6.2.7. Players

Read the full report:
Asia-Pacific B2C E-Commerce Market Report 2014

https://www.reportbuyer.com/product/2312319/Asia-Pacific-B2C-E-Commerce-Market-Report-2014.html

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

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